| Media Monitoring |
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The way your audience sees you is never exactly who you are: perception is filtered through experience and through what others say, especially in the media. So it’s important to know what the media is saying about you, your industry and your competitors. Often too the media can be your first inkling of actions that will affect you, including actions by competitors, governments and regulators. Finally, media monitoring can be critical in alerting you early to negative reporting. Even though you may eventually be exonerated you can never undo initial negative media coverage; the only remedy is a fast response that deals with it early. We offer customised media monitoring services for company names and for specified subjects, across all media including emerging web media (bloggs, podcasts, e-newsletters). We use voice recognition and advanced speech-to-text software to reduce the very high costs of fully manual monitoring. This technology combines with our sophisticated non-structured data search and retrieval tools so you can define your own searches and set up fast response alert systems. We can provide you with searchable database material; or we can set you up with technology to do it yourself. Contact us for more details. See also |
